Shopify Paid Media (PPC)
As a Shopify PPC agency, we run Google Shopping, Meta Ads, and TikTok campaigns built on product data we've actually verified. Most Shopify paid media agencies optimise bids and creative while ignoring feed accuracy, which means the account can look optimised on paper while still burning budget on products that can't actually sell.
What’s Included
How We Actually Do This
Pre-flight readiness, before we spend a pound
Tracking accuracy, feed health, margin data, and real-time product availability get checked before any campaign launches or takes over. Running paid media on top of an inaccurate feed is the single most common way we see Shopify stores waste budget — and it's invisible in the ads dashboard itself, since Google and Meta report performance on the assumption that your feed is correct.
Channel roles: Shopping/PMax vs Search vs Meta
Google Shopping and Performance Max do the heavy lifting for bottom-of-funnel product discovery when your feed is strong. Search catches explicit intent for branded and category terms. Meta builds awareness and retargets browsers with dynamic catalogue ads. We don't run all three by default — we scope the mix to where your specific audience and margin profile actually justify spend.
Margin-aware measurement, not blended ROAS alone
Blended ROAS hides which products are actually profitable to advertise. We measure against contribution margin and marketing efficiency ratio (MER) wherever cost data is available, so scaling decisions are based on what the business keeps, not just what the ad platform reports as a conversion.
The first 30 days, concretely
Week one: feed and tracking audit, plus a margin review by product category. Week two: campaign rebuild or restructure against the accounts and feed issues found. Weeks three and four: launch, monitor daily, and make the first round of bid and targeting adjustments once real conversion data starts coming in. You get a written summary at day 30, not a vague "it's optimising" update.
Proof, Not Promises
How It Works
Feed and account audit
Campaign structure rebuild or optimisation plan
Launch and ongoing optimisation
Monthly reporting with feed-health tracking alongside ad metrics
Best For
Shopify stores spending £2k+/month on paid media who want feed accuracy treated as part of the ads engagement, not a separate concern.
Not a Fit If
Pre-revenue stores testing product-market fit — paid media isn't the right first investment yet.
FAQs
Do I need a fully built Shopify store before running PPC?
Yes — a store with accurate product data, working checkout, and clean tracking. Running paid traffic to an unfinished or unverified store just accelerates wasted spend rather than validating demand.
Can an agency take over an existing Shopify ad account?
Yes — we audit the existing account and feed first, keep what's working, and rebuild only what's actually broken rather than starting from zero for the sake of it.
Do you require a minimum ad spend?
We work best with stores spending at least £2,000/month, where feed and data issues have a measurable budget impact worth fixing.
How quickly can Shopify PPC generate sales?
Campaigns can generate first sales within days of launch, but reaching stable, scalable performance typically takes 4–8 weeks as the algorithm gathers enough conversion data and we refine targeting.