The AG Creative Journal

Written by Ali Ghajar — data-driven ecommerce marketing from someone who’s actually fixed the problems, not just written about them.

Data & AttributionPaid MediaSEO & OrganicEcommerce Ops

Data & Attribution•8 min read

GA4 Audit Checklist: The Checks I Make Before Trusting the Data

A variation of more than 5% between GA4 purchase data and your actual order system almost always signals a tracking configuration error — not a reporting quirk. Here's the checklist I run before trusting any GA4 setup.

By Ali Ghajar

SEO & Organic•6 min read

SEO vs AEO vs GEO: What's Actually Different in 2026

SEO earns the click. AEO earns the citation. GEO earns the mention inside an AI system's reasoning. Treating them as one undifferentiated "AI SEO" service is how brands end up invisible everywhere that isn't a blue link.

By Ali Ghajar

Data & Attribution•6 min read

Why Broken Shopify Product Data Wastes Your Ad Spend

67% of Google Ads accounts have at least one structural error directly limiting performance. Most of it traces back to the same root cause: a product feed nobody treats as a strategic asset.

By Ali Ghajar

Data & Attribution•6 min read

Shopify SKU Best Practices: The Data Standard Nobody Talks About

Every Shopify SKU guide tells you to avoid spaces and special characters. Almost none of them tell you what actually breaks when a SKU means two different things in two different systems.

By Ali Ghajar

Data & Attribution•5 min read

Real-Time Sync Won't Save You

Everyone says sync your inventory in real time. But syncing bad data faster doesn't fix it — it just spreads the error faster.

By Ali Ghajar