Klaviyo Agency
As a Klaviyo agency for Shopify stores, we build and manage flows, segmentation, and campaigns inside the platform most ecommerce brands eventually outgrow generic ESPs for — connected to your actual product and purchase data, not templated automations dropped in from a generic playbook.
What’s Included
How We Actually Do This
Why Klaviyo specifically, for Shopify
Klaviyo's native Shopify integration passes purchase, browsing, and product-catalogue data directly into segmentation and flow logic — something generic ESPs approximate with weaker, delayed data. For a store with meaningful catalogue and order volume, that native depth is what makes advanced segmentation (VIP by lifetime value, browse-based product recommendations, churn-risk win-back) actually reliable rather than a rough guess.
The flows most accounts are missing
Nearly every Shopify store has a welcome and abandoned-cart flow. Far fewer have a properly segmented post-purchase flow (different messaging for first-time vs repeat buyers), a browse-abandonment flow, or a replenishment flow for consumable products — and those are frequently where the next meaningful chunk of automated revenue is sitting untapped.
Data quality is the real limiting factor
Klaviyo's segmentation is only as good as the product and customer data feeding it — the same SKU and catalogue consistency issues we fix in our Shopify Product Data Optimisation work directly determine whether Klaviyo's product recommendation blocks and browse-based flows actually work or quietly show broken data to your customers.
How It Works
Account and flow audit
Segmentation and flow strategy
Build or rebuild core flows and campaign calendar
Ongoing testing and monthly reporting
Best For
Shopify stores already on Klaviyo (or ready to migrate) with an existing customer list who want the platform's full segmentation and automation depth actually used, not just the default flows left on autopilot.
Not a Fit If
Very early-stage stores with fewer than a few hundred subscribers — Klaviyo's advanced segmentation has little to work with at that scale, and a simpler setup is more cost-effective initially.
FAQs
Klaviyo vs Shopify Email: which is better?
Shopify Email suits very early-stage, simple campaigns. Klaviyo becomes clearly worthwhile once you need behavioural segmentation, multi-step flows, and SMS integration — which is most stores past their first few hundred customers.
Do you migrate accounts from Mailchimp or Omnisend to Klaviyo?
Yes — migration includes preserving list history and consent records, then rebuilding flows natively in Klaviyo rather than a like-for-like import that ignores the platform's stronger segmentation capability.
What's a realistic email/SMS revenue share on Klaviyo?
For an actively-managed Shopify store on Klaviyo, email and SMS combined typically drive 15–30% of total revenue once flows are mature — we'll benchmark your specific numbers during the audit rather than quoting a generic figure.
How long does a Klaviyo flow rebuild take?
Core flows (welcome, cart, post-purchase, win-back) typically take 2–4 weeks to audit, rebuild, and test, depending on how much of your existing setup can be improved versus rebuilt from scratch.