Shopify Google Shopping Agency
As a Shopify Google Shopping agency, we build and manage Merchant Center feeds and Shopping/Performance Max campaigns on product data we've actually verified — because a Shopping campaign is only ever as good as the feed underneath it, and most agencies optimise bids while ignoring feed accuracy entirely.
What’s Included
How We Actually Do This
Why Merchant Center problems are invisible in your ads dashboard
Google Ads reports performance on the assumption that your feed is accurate — a disapproved variant, a mismatched GTIN, or a stale price doesn't show up as an ad account problem, it shows up as quietly suppressed impressions or wasted clicks on products that can't actually convert. Most agencies never open Merchant Center diagnostics at all; we start there.
Performance Max needs better data, not more budget
PMax automation performs in direct proportion to the quality of the signals it's given — accurate categories, complete attributes, and clean product titles. Scaling PMax budget on top of a messy feed just accelerates spend on the same underlying problem. We fix the feed before touching the budget dial.
The Shopify-to-Merchant-Center dependency chain
Your Shopify product data, your Merchant Center feed, and your Shopping campaign structure are one connected system — the same SKU and metafield inconsistencies that hurt your SEO and CRO are what create feed disapprovals and wasted ad spend here. We treat this as a single audit, not three separate services billed separately.
How It Works
Merchant Center and feed audit
Feed and campaign structure rebuild
Launch or optimise existing Shopping/PMax campaigns
Monthly reporting with feed-health tracked alongside ad performance
Best For
Shopify stores running (or planning to run) Google Shopping or Performance Max campaigns who want feed health treated as a core part of the engagement, not a separate concern nobody owns.
Not a Fit If
Stores with fewer than roughly 20 products or highly seasonal, low-repeat catalogues — Shopping campaigns need enough catalogue breadth and consistent availability to build reliable performance data.
FAQs
How should product feeds be prepared for Shopping ads?
Complete, accurate attributes (GTIN, brand, category, availability), consistent titles that match your product pages, and a feed refresh frequency that matches how often your inventory and pricing actually change.
Why is Google disapproving my products?
Most disapprovals trace back to missing or invalid identifiers (GTIN/MPN), policy violations in imagery or claims, or a mismatch between the feed and the live landing page — we diagnose the specific cause rather than guessing.
Should I run Shopping ads or Performance Max?
Performance Max has largely absorbed standalone Shopping campaigns for most advertisers, but a well-structured account often still benefits from Search alongside it for high-intent branded and category terms — we scope the mix per account.
Do you manage Google Merchant Center directly?
Yes — we work inside your existing Merchant Center and Google Ads accounts (you retain ownership), diagnosing and fixing feed issues alongside campaign structure and optimisation.