Marketing AutomationConsultant
I’m Ali Ghajar — a UK-based marketing automation consultant. I build workflows that remove repetitive work without removing the human checkpoint on anything that actually matters.
Workflows I Build
Lead routing and scoring
New leads get triaged and routed automatically based on real signals — not a static form field nobody updates.
CRM data hygiene
Enrichment, deduplication, and consistency rules that keep your CRM usable instead of slowly rotting into noise.
Reporting assembly
Pulling numbers from Shopify, GA4, and ad platforms into one place automatically, so nobody's manually copy-pasting into a spreadsheet every Monday.
Content and marketing ops
Briefing, drafting support, and publishing workflows that remove repetitive steps without removing human judgment from anything that matters.
The Architecture I Follow
Every automation I build follows the same shape: a trigger fires, relevant data is pulled in, an AI or logic step drafts or decides something, a human approval checkpoint reviews it where the stakes justify one, and only then does the action fire. Skipping the approval checkpoint is where automation projects go wrong — I don’t skip it on anything customer-facing or reputationally risky.
FAQs
n8n or Zapier — which do you use?
Mostly n8n, because it's self-hostable and handles complex, multi-step logic without the per-task pricing that makes Zapier expensive at scale. Zapier still makes sense for very simple, low-volume automations.
What marketing tasks should never be fully automated?
Anything requiring judgment about brand voice, reputational risk, or a genuinely ambiguous customer situation. Automation removes repetitive work — it shouldn't remove the human checkpoint on anything customer-facing and high-stakes.
Do you build the automations, or just advise?
Both, depending on scope — I build directly for most engagements, and can also document a build plan for your existing developer or ops person to implement.
How is this different from AG Creative's automation service?
Same expertise, delivered directly by me rather than through a broader team — for businesses that want one accountable person scoping and building the system.