Email & Lifecycle Marketing Agency
As an email marketing agency, we build lifecycle programmes on real customer behaviour — welcome, abandoned cart, post-purchase, and win-back flows — connected to your actual purchase and engagement data rather than generic industry templates.
What’s Included
How We Actually Do This
Lifecycle architecture, from customer state to message
Every message should map to a specific point in the customer relationship: new subscriber, active browser, cart abandoner, first-time buyer, repeat buyer, at-risk/lapsed. We build the flow map from that lens rather than a generic template, because a lapsed VIP customer and a first-time cart abandoner need entirely different messages, timing, and offers.
Platform capability and migration
Klaviyo, Mailchimp, and Omnisend all handle basic flows adequately, but diverge sharply on segmentation depth, SMS integration, and ecommerce-specific triggers. We assess your current platform against your actual complexity needs and only recommend migration when the gap is genuinely costing you revenue, not as a default upsell.
Deliverability, consent, and list health
None of the segmentation work matters if your sending domain has a damaged reputation or your list isn't properly consented under GDPR/PECR. We check sender authentication, engagement-based list hygiene, and consent records as a standard part of the initial audit, not an afterthought.
Campaign cadence, alongside flows
Flows run automatically once built; campaigns are the ongoing editorial layer on top — new product launches, seasonal pushes, and content that keeps your list engaged between automated touchpoints. We plan a realistic campaign cadence based on what your team and product catalogue can actually sustain, not an aggressive calendar that burns out list engagement within a quarter.
How It Works
Audit
Build/rebuild flows
Ongoing strategy
Monthly reporting
Best For
Brands with an existing customer list not yet capturing full lifecycle value.
Not a Fit If
Brands with very small lists — build the list first.
FAQs
How much does an email marketing agency cost?
Typically a monthly retainer scoped to your flow complexity and campaign cadence, sometimes with a separate one-off fee for initial flow builds — we quote based on your specific list size and platform, not a flat industry rate.
What is lifecycle email marketing?
Email built around where a customer actually is in their relationship with your brand — welcome, browsing, cart abandonment, post-purchase, win-back — rather than one-size-fits-all campaign blasts to your entire list.
Which email automations should I set up?
Welcome, cart abandonment, post-purchase, and win-back flows are the essential four. Browse abandonment and replenishment (for repeat-purchase products) are strong next additions once those four are performing.
How do agencies measure email revenue?
We separate flow revenue, campaign revenue, and assisted/retention revenue in reporting, rather than combining them into one number — each tells you something different about programme health.