From a Dormant Channel to 2.3M Organic Views
Growing a Shopify store's TikTok and YouTube presence from zero — without paid promotion.
The Problem
KITS UK, a premium automotive Shopify store, had a TikTok account that had been sitting dormant, a YouTube channel growing slowly after 4.5 years, and a modest £800/month paid media budget that needed to work harder. The brand needed organic growth and paid performance to compound — not compete for the same limited resources.
What We Did
We rebuilt the content and performance system end to end: strategy, filming, editing, thumbnails, SEO metadata, and publishing for TikTok, YouTube, and Instagram — combined with focused Meta & Google Ads management, Shopify product page optimization, and Mailchimp automation across 6,000+ contacts. Every piece of content was treated as a data point, not a one-off post: what worked got doubled down on, what didn’t got cut fast.
The Result
One TikTok video hit 448K views in 7 days (+542% growth) and drove 2,771 profile visits on its own. A single YouTube video ranked on Google page 1 for a competitive product search term through keyword research and video SEO alone — no ad spend required. The YouTube channel also crossed the threshold for monetisation with zero paid promotion.