Generative Engine Optimisation (GEO) for Ecommerce
Shopify itself now reports AI-referred sessions growing roughly 8x and AI-referred orders growing roughly 13x year-over-year. As a GEO agency focused on ecommerce, we make your products genuinely discoverable inside AI shopping assistants — through clean product data, structured schema, and consistent entity information across the platforms your buyers are already asking.
What’s Included
How We Actually Do This
The GEO operating model: entity clarity → content → citations → monitoring
We start by establishing entity clarity — making sure your brand and product facts are stated consistently everywhere an AI system might cross-reference them. From there we build content structured for AI comprehension (specs, comparisons, genuine use-case detail), work toward earning citations and recommendations, and monitor how visibility shifts as the underlying platforms change — because they change often.
Platform coverage
ChatGPT, Google's AI Overviews and AI Mode, Perplexity, and Gemini are the platforms with the clearest current commercial shopping behaviour, and where we focus implementation first. Coverage on other assistants is monitored and extended as their shopping features mature — we won't bill you to chase a platform with no real referral volume yet.
The commercial query set that actually matters
GEO work is wasted if it targets the wrong questions. We build around the queries with real buying intent: recommendation prompts ("what's the best X for Y"), comparison prompts ("X vs Y for Z use case"), and direct buying questions — not generic informational prompts that never lead to a sale regardless of whether you're cited.
What GEO can and can't tell you yet
This is a genuinely early category. Measurement tooling is improving but still limited compared to mature SEO analytics, and citation behaviour can shift with a single model update. We'll set honest expectations about time-to-signal and the current limits of what's measurable, rather than presenting AI visibility as a solved, predictable metric.
Why we avoid race-to-the-bottom GEO pricing
Some agencies now sell GEO as a fixed, low-cost productised service — a flat fee for schema and a generic content pass. We deliberately don't compete there, because the highest-value part of GEO for ecommerce isn't the schema markup itself, it's making sure the underlying product data is accurate enough for that schema to mean anything. A GEO rollout on top of a messy catalogue just automates the spread of bad information faster — the same lesson we learned building our Shopify product data practice.
GEO and Shopify SEO share the same foundation
If your Shopify SEO and product data are already solid, GEO implementation moves fast — the schema, feed, and entity work largely reuses what's already correct. If they're not, GEO work exposes exactly the same gaps our Shopify Product Data Optimisation service exists to fix, and we'll say so directly rather than layering AI-specific work on top of a foundation that isn't ready to support it.
How It Works
Ecommerce GEO audit — schema, feeds, entity consistency
Implementation roadmap
Content and structured data rollout
Ongoing monitoring as AI shopping surfaces evolve
Best For
Shopify and ecommerce brands who want to be found inside AI shopping experiences, not just traditional search.
Not a Fit If
Non-ecommerce brands — this service is built specifically around product data and shopping discovery.
FAQs
What is generative engine optimisation?
GEO is the practice of making a brand and its products genuinely discoverable and recommendable across generative AI platforms — through consistent entity data, structured product information, and content built for AI comprehension rather than just keyword ranking.
Does GEO replace SEO?
No — the same foundational data and content quality that supports strong SEO is what makes GEO work. They're complementary disciplines targeting different discovery surfaces, not competing strategies.
How long does GEO take?
Foundational implementation (schema, feed, entity consistency) typically rolls out over 4–8 weeks. Visibility signal takes longer to accumulate and can shift with underlying model updates, so we track trends over months, not days.
How much does GEO cost in the UK?
Pricing depends on catalogue size and current data quality — a smaller, clean catalogue costs less to bring to GEO-readiness than a large one with existing feed and metafield inconsistencies. We scope this after an initial audit, not with a flat rate card.