AI Search Optimisation
As an AI search optimisation agency, we treat cross-platform AI visibility as one coherent strategy — Google AI Overviews, ChatGPT, Perplexity, and Gemini all surface brand and product information differently, and we build the content and data foundation to cover all of them rather than treating each as a separate, disconnected project.
What’s Included
How We Actually Do This
AI Search Optimisation as the umbrella service
AEO and GEO are specific disciplines within AI search optimisation — AEO focused on direct-answer extraction, GEO focused on generative/commerce discovery. AI Search Optimisation is the umbrella: the unified strategy and measurement layer that keeps those disciplines pointed at the same entity data and content foundation instead of working against each other.
Preventing cannibalisation across channels
Running AEO, GEO, and traditional SEO as separate uncoordinated projects risks sending conflicting signals — different phrasing of the same facts, inconsistent schema, duplicate content optimised for slightly different intents. We map channel boundaries explicitly so each discipline reinforces the others instead of competing for the same content real estate.
Visibility measurement and competitor benchmarking
We track your brand's presence against a defined competitor set across the same prompt library, so you know not just whether you're visible, but whether you're more or less visible than the alternatives a buyer is actually comparing you against.
The technical, content, and off-site action matrix
Technical work covers structured data and crawlability so AI systems can actually parse your site. Content work covers clear definitions, comparisons, and genuinely useful answers. Off-site work covers the citations and mentions that corroborate what your own site says. We run a prioritised matrix across all three rather than treating any one lever as sufficient on its own — brands that only do the content piece plateau quickly.
How It Works
Audit current visibility across AI platforms
Build a unified content/data strategy
Implement and monitor
Best For
Brands wanting a single strategy rather than piecemeal fixes across each AI platform.
Not a Fit If
Brands not yet ready to invest in content and data foundations — AI search optimisation builds on those.
FAQs
What is AI search optimisation?
It's the unified strategy for making a brand visible and citable across all AI-driven discovery surfaces — AI Overviews, ChatGPT, Perplexity, Gemini — built on consistent entity data and content structure rather than platform-by-platform patches.
How is AI SEO different from traditional SEO?
Traditional SEO optimises for ranking and clicks. AI search optimisation optimises for extraction and citation, often with no click involved at all — the content and technical requirements overlap significantly but the success metric is different.
Can you track ChatGPT visibility?
Yes, through a defined, repeatable prompt set tested on a recurring cadence — not through a single proprietary dashboard, since no fully reliable third-party tracking tool yet covers every AI platform equally well.
What signals help brands get cited by AI?
Clear, factual, well-structured content; consistent entity information across your site and the wider web; and genuine third-party validation (mentions, citations, reviews) that corroborates what your own site claims.